Clash & Chill
To launch the Netflix series based on the mobile game Clash of Clans, we will bring “Netflix & Chill” to the one place it thrives most: dating apps. We will create hyper-real, AI-powered accounts based on the iconic Clash of Clans characters on various dating apps. Users can match, flirt, and chat with such characters in real time and anyone bold enough to ask them to “Netflix & Chill” will unlock exclusive show content and a chance to attend the premiere. Instead of announcing a series, we let audiences literally match with it.
Client Clash of Clans
Role Strategy & Insight | Idea | AI Image Editing
Insight
Clash of Clans launches its very own Netflix Original series — a first-of-its-kind moment for a mobile game franchise.
So, how do we announce it with a campaign as bold and unforgettable a way and introduce the new characters to the world?
Idea
We decided to go directly to the people who love Netflix more than anyone else and put our characters on dating apps so they could interact with them.
We’re going to turn our characters into real people using AI.
And they will appear on various dating apps and engage with others to get matched. Then, whoever asks out for a Netflix and Chill date will receive exclusive content and an invitation to the show's first premiere.
