Coke Zero Pass
For young people, food delivery isn’t a treat. It’s routine. There’s just one problem. Not every restaurant carries Coke Zero. And when it’s up to individual owners, there’s not much we can do about it. So instead of changing restaurants, we changed delivery. In partnership with Uber Eats, we launched a first-of-its-kind subscription that guarantees a Coke Zero with every order.
Client Coca-Cola
Role Strategy & Insight | Idea
Problem
Not every restaurant sells Coke Zero. We know it's up to those owners, so there aren’t many things we could do about it.
Idea
We partner with Uber Eats and launch a one-of-a-kind subscription service that adds Coke Zero to every delivery.
The idea is simple. When you subscribe to the Coke Zero pass for just once, and no matter what you order, a Coke Zero is always included in your delivery box.
Whether you’re eating Thai food, udon, or kimchi stew, for just $8 per month. You can always enjoy a Coke Zero.
And Coke Zero Pass doesn’t stop there.
Depending on the season or special events, we’ll give the fans a chance to try new Coke Zero flavors. And we’ll even launch a Coke Zero with a QR code that gives you a chance to win concert tickets.
Coke Zero Pass isn’t just a subscription service.
It’s the easiest and closest way to bring Coke Zero you love into your everyday life. Anytime, anywhere.
